One of the biggest mistakes early-stage founders make? Building the solution before talking to a single customer.
🎙️ In this clip from Amplified CEO with Richard Stroupe, Heather McWhorter at at UNCW Center for Innovation and Entrepreneurship breaks down:
✅ Why testing your idea first is critical
✅ Why MVPs matter more than perfection
✅ Why real success takes years—not months
Whether you’re dreaming up your first startup or already building one, this is your reminder to fall in love with the problem—not just your product.
#entrepreneurship #mvp #customerdiscovery #WilmingtonNC #TopsailInsider #HeatherMcWhorter #amplifiedceo #uncwcie #richardstroupe
